The Story Behind
Once Upon a Storybook

 Every dream has to start somewhere. Our beginning was messier than most.

Every dream has to start somewhere. Our beginning was messier than most.

We believe that, "stories inspire and books make memories" - hearing a story captures the imagination of children (young and young at heart), and sharing time together over special books creates memories that last a lifetime.  Our founder, Susie Alexander, had a dream to create that special place where children learn to love reading, and they can share it with parents, grandparents, and all those who shape their development.  From the beginning it was important to Susie that kids feel welcome - from the cubbies they can curl up in with their books, to the train table, and craft room - it's all here for them to explore, learn, and love.

It was also important to Susie that parents, grandparents, and all those "once young" could find both their favorite books to pass on to the next generation as well as discover new classics to love.  Because of Susie's experience as an educator and passion for learning, she determined from the beginning that educators would feel especially welcomed at her store.

As she told people about her vision, Susie would often say, "There will be no dull days at Once Upon a Storybook."  And so it is true, with storytimes, holiday crafts, listening dogs, and author signings, there is always an adventure to be had in Susie's world of storybooks.


A space where kids and adults can share their love of reading.

 Our cozy store is now filled with books... and nooks in which to read them.

Our cozy store is now filled with books... and nooks in which to read them.

We opened our doors in October 2014 and we have grown our "little store that could" into the premier children's bookstore in Orange County in a short time. Susie has surrounded herself with booksellers who share her passion for inspiring young minds through the best classic and contemporary children's literature, all with command of the inventory and able to special order that hard-to-find title you've been searching for. 

The store offers regular story times for infants to school age young ones. Book clubs; summer camps; birthday parties themed around pirates, princesses, wizards and adventurers; and visits from your children' favorites authors and illustrators are regular occurrences here at Once Upon a Storybook

In early 2017, we received an infusion of enthusiasm, expertise and financial support from our angel investor, Erin. Believing in Susie's dream of creating a place for children and those who love them to share stories and learn together, Erin has brought a vibrant approach to marketing and continues to assist Susie behind the scenes with operations.

We now have an online store so that you can shop with us anytime, no matter where you are. Our online store has an expanded selection and you can even order titles for the grown-ups in your life via our online store, shipped right to your door.  


Once Upon a Storybook is a unique children's bookstore in Orange County, specializing in classic and contemporary literature for babies to teens. Besides a spectacular selection of books, you will experience expert advice about children's literature, storytimes, classes, book clubs, book signings/launches. We also have a craft and party room for literature-related baby showers and birthday parties!