Because stories inspire and books make memories


It all began with a dream.

Susie Alexander is a dreamer. She's also a do-er. So, when she'd launched her fledglings out of the nest and was ready for her "Next Big Thing", she knew it was time to open the store of her dreams and get doing. Once Upon a Storybook opened its doors on October 4, 2014 and quickly became the epicenter for children's literature in Orange County, California. With a staff of trained book sellers, unparalleled resources for educators and home-schooling families, and a passion for igniting the reading fire in little hearts and minds, this is a special place. Yes, it's a store. But it's also a community of dreamers who loving doing. 

Read our story.


Store Hours

Monday- Wednesday 10am-2pm

Thursday-Friday 10am -7pm

Saturday 10am - 5pm